{"product_id":"scientific-advertising","title":"Scientific Advertising by Claude C. Hopkins","description":"\u003ch2\u003eScientific Advertising by Claude C. Hopkins\u003c\/h2\u003e\n\u003cp data-start=\"68\" data-end=\"467\"\u003e\u003cem data-start=\"95\" data-end=\"119\"\u003eScientific Advertising\u003c\/em\u003e by \u003cstrong data-start=\"123\" data-end=\"144\"\u003eClaude C. Hopkins\u003c\/strong\u003e is one of the most influential books ever written on marketing and advertising. First published in 1923, it laid the foundation for modern advertising principles still used today. Hopkins reveals how successful ads rely on \u003cstrong data-start=\"368\" data-end=\"421\"\u003etesting, data, psychology, and measurable results\u003c\/strong\u003e, rather than guesswork or creativity alone.\u003c\/p\u003e\n\u003cp data-start=\"469\" data-end=\"848\"\u003ePraised by advertising legend \u003cstrong data-start=\"499\" data-end=\"515\"\u003eDavid Ogilvy\u003c\/strong\u003e, this book teaches how to understand customer behavior, craft persuasive messages, and measure advertising effectiveness — turning ads into predictable profit-generating tools. A must-read for \u003cstrong data-start=\"709\" data-end=\"775\"\u003emarketers, copywriters, entrepreneurs, and sales professionals\u003c\/strong\u003e who want to master persuasive communication and data-driven marketing.\u003c\/p\u003e\n\u003cp data-start=\"850\" data-end=\"873\"\u003e\u003cstrong data-start=\"850\" data-end=\"871\"\u003e📚 বইটির বিশেষত্ব\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"875\" data-end=\"1168\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e✨ উচ্চমানের প্রিন্টিং – পরিষ্কার লেখা ও চোখের আরামদায়ক ডিজাইন।\u003cbr data-start=\"938\" data-end=\"941\"\u003e🧵 শক্ত বাইন্ডিং – দীর্ঘস্থায়ী ও সংগ্রহে রাখার মতো মান।\u003cbr data-start=\"997\" data-end=\"1000\"\u003e📄 মানসম্পন্ন কাগজ – পড়ার সময় আরাম ও স্থায়িত্ব।\u003cbr data-start=\"1050\" data-end=\"1053\"\u003e✅ ম্যাট কাভার – আধুনিক ও প্রফেশনাল লুক।\u003cbr data-start=\"1092\" data-end=\"1095\"\u003e💡 মার্কেটিং ও বিজ্ঞাপনের জগতে সফল হতে আগ্রহীদের জন্য অনুপ্রেরণাদায়ক বই।\u003c\/p\u003e","brand":"New Novel BD","offers":[{"title":"Default Title","offer_id":45804679987331,"sku":null,"price":220.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/4634\/0739\/files\/610c3a26-a52f-4c2e-9886-0b45e4a22576.jpg?v=1761995198","url":"https:\/\/newnovelbd.com\/products\/scientific-advertising","provider":"New Novel BD","version":"1.0","type":"link"}